ABOUT BPM

BPM is an Indigenous-owned Canadian personal care brand focused on high performance natural deodorant, simple ingredients, low-waste metal packaging, and fair, transparent pricing. BPM was built for people who want a baking soda free deodorant that performs well, feels good on skin, and avoids unnecessary extras. That includes people exploring sensitive skin deodorant options and looking for a formula that keeps things simple and comfortable on skin. We chose a metal tube to reduce reliance on the usual plastic stick format and keep the packaging in line with the product inside.

BPM deodorant tube on a black background

What guides BPM

Four pillars. Every decision runs through them.

Performance Comes First
Deodorant has one primary job and BPM is built to do this job well and offer much more. It fights odour, goes on smooth, absorbs fast, and leaves little behind. No drag, no coating, no guesswork. Gentle enough for sensitive skin. Can be applied on wet or dry skin.

Potion Matters
Every ingredient is natural or naturally derived. No fillers. No shortcuts. No compromise. If it doesn’t improve performance or skin feel, it doesn’t stay.

Packaging, Responsibly Chosen
We aim to reduce impact wherever possible. Eco-friendly inks. Kraft paper boxes. Thoughtful material choices that balance sustainability with real-world performance.

Price with Purpose
Fair. Transparent. No inflated margins hiding behind “natural.” As we grow, we aim to lower our prices. See our homepage for a pricing breakdown.

From The Founder

I did not come to BPM from a chemistry background. My background is in technology and product development, and that shaped the way I built this brand: by being thoughtful about every requirement, clear about priorities, and careful with the details.

I started making deodorants in my kitchen in 2020 because I could not find one that met the full standard I had in mind. It needed to perform well, use natural ingredients, come in better packaging, feel good on skin, and still be priced fairly.

I believed there was room for something better, and that natural products should be accessible to more people. BPM grew from that belief.

— Corey Goss
Founder and President,
Member of the Algonquins of Pikwàkanagàn First Nation.

The Rhythm Behind BPM

These are some of the things that keep us grounded and keep us moving.

01
Quality should feel fair
We care about making products that feel good in every sense, including the price.
02
We live life with a soundtrack
BPM was built to a soundtrack. From hip hop and house to jazz, old country, soft rock, Afro house, and Latin rhythms, music is woven into the way we work and live.
03
We are proud to be Indigenous led
That perspective is part of the foundation of this company and part of how we think about responsibility.
04
Profitable companies should give back
As BPM grows, we aim to support the communities that helped make it possible. Giving back is not an extra. It is part of how we think business should work.
05
We try to live sustainably
Not perfectly, but with intention. We look for ways to reduce waste, conserve energy, and make better choices over time.
06
We use technology with purpose
We like tools that help us build better products and make smarter decisions. Beyond that, we try to keep things simple.