The Math Behind Fair Pricing: BPM vs Native vs Schmidt's

One of BPM's founding pillars is making natural products, priced fairly and transparently. BPM's tube packaging was chosen specifically to support that: precise, thin dispensing wastes almost nothing. Here is what that actually costs per use, in real Canadian dollars, not marketing math.

Measured this way, BPM costs about 16 percent less per use than Native, and runs about 13 percent higher per use than Schmidt's. We are not going to round that away. What the tube still does better, measurably, is use less product to get there: about half a gram per full application versus about a gram for a stick swipe. That is the entire reason a $23.99 tube, at a higher price per gram than either competitor, still lasts about 4.8 months of daily use, close to twice as long as Schmidt's roughly 2.5 months, and well past Native's roughly 3 months.

On a monthly basis, that works out to about $5.00 for BPM, $4.43 for Schmidt's, and $5.97 for Native. BPM sits between the two: about 57 cents more a month than Schmidt's, and about 98 cents less than Native.

I am genuinely proud of where we are priced right now. We are a small batch, handmade product, and we are already on par per application with brands that have decades of manufacturing scale behind them.

- Corey Goss, Founder, BPM Natural Deodorant

There is a second kind of waste behind these numbers, separate from how much product each format uses per application: how much of what you paid for never gets used at all. We weighed a Native stick after it stopped dispensing: 14.65 grams remained stuck in the plastic riser and channel, out of 75 grams of product, about 19.5 percent, worth roughly $3.58 of the $18.32 average price, never applied, just thrown out with the empty case. The same test on a BPM tube found 3.88 grams trapped inside out of 76 grams, about 5.1 percent, worth roughly $1.22 of the $23.99 price. BPM still wastes something, we are not claiming otherwise, but proportionally it is about a quarter of what the Native stick leaves behind.

The measured amount of residue left in a Native Deodorant stick after becaming unusable (weight of napkin has been removed)

Prices are the average regular, non sale price found at three Canadian retailers per brand (Walmart Canada, Well.ca, and Healthy Planet Canada), specifically excluding rollback and flash sale prices so the comparison reflects what customers actually pay most of the year, not a one day discount. *Schmidt's application count comes from Schmidt's own stated 3 month stick life. *Native publishes no duration or application count anywhere we could find, so we tested it ourselves. Corey personally counted applications from a purchased Native stick, both underarms per application, on camera from first use to empty, and recorded 92. That is our own first party test, not a Native claim, and we have the video to back it up. *BPM's count is our own net weight calculation adjusted for the measured residue above, not the unadjusted 152 a simple weight division gives. Both the Native application count and both residue measurements, Native's and BPM's, come from a single tested unit each

"Fair and transparent pricing means showing customers the real math, even the part where we are not the cheapest option on the shelf," says Corey Goss, Founder and President of BPM Natural Deodorant. "I am genuinely proud of where we are priced right now. We are a small batch, handmade product, and we are already on par per application with brands that have decades of manufacturing scale behind them. We still have a lot of optimizing left to do on our end, and as we scale, I expect our prices to come down, not up."

Ready to try BPM? Shop Bergamot & Lime or Unscented — or see all natural deodorants.